When you decide to start your own business, you can find advice everywhere. I mean EVERYWHERE. A quick search on Google will turn up thousands of lists of the basic things a business must have. What you really need depends on what your products and services are. These days, one of those items for you is likely a website.
Successfully launching a website can turn out to be a real hazard for entrepreneurs. There are so many elements and each can create a drain on your time, money, and energy.
Over the course of evolving our business and web presence along with the experiences of those who attend our Build Your Website Workshop, there are common traps. Read on to find three of the most costly and the solutions you are looking for.
What traps have you or someone you know fallen into? Please comment below and bring the traps into our awareness.
Trap #1 – Handing Over Control
You want your website; you aren’t as tech savvy as you need to be to create it yourself. Even with today’s simple tools like WordPress, the whole process can be confusing and complex. However, you find a savior. He or she is a web developer and is going to help you out. Sounds great right? Well, that depends. The trap is your savior also holds the keys to your website. They go out and purchase your domain and control it. If you want to own it, they may charge you a premium for it. I just purchased two new domains. They cost $9.95 each.
They also create your website. Regardless of what platform they use, you do not have the login and password for it. If you want changes, you have to go to them. You have to pay them.
What is the solution? Simple. Buy your domain and hosting. Then, when you hire your web developer, you have control and can take action if things are not going the right way.
Trap #2 – Too Much Too Soon
The trap is spending lots of money when you first start. You can spend thousands of dollars on a site in areas of copywriting, graphics design, web development, and search engine optimization. As you develop your ideas and identify who you want to serve, you may think you have it nailed. You have found the people you want to serve forever. For some, that might be true. As you start to have customers come through your business, who you actually want to serve will evolve. You, like us, might look back after three years and realize that who you thought your clients were going to be in the beginning have little in common with who your clients are now.
Solution: Although there will eventually be a place for all of these in regards to your website, the time to do it is after you have clear and concise focus on who your tribe is and you have already set aside the money to invest in a more robust web presence.
Click here and download my one page document to keep track of all your components to your web presence.
Trap #3 – Lost in Perfection
When someone asks, “Do you have a website?” and you keep responding, “I’m still working on it”. First off, perfection is a trap. Yes, you can tweak and tweak until you die. There is no end. Unfortunately, while you tweak, you are not out there talking to your tribe and making money. So in reality, the trap is twofold. You are working towards something that is impossible to achieve, and you are hiding and going broke.
Solution: Keep it simple and professional. Just put it out there. It’s about progression. As you talk to your tribe, your will hear their words. Then you tweak it and talk to your tribe again.
Focus on the people. Focus on serving the people and you will thrive.
Image credit: iqoncept / 123RF Stock Photo