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Learning comes in many forms

Book worm or 2 x 4 learner?

Learning comes in many forms but two main categories:

Academic and Experience

Academic learning includes lectures, reading books, webinars, articles, blogs, and reading instructions. Any learning that comes to you by taking information in. When you only focus on this category, you end up ‘knowing’ a lot but when put to the test the results are hit and/or miss.

Experience, conversely is any learning you receive by ‘doing’. This method builds muscle memory, and neurology that is very visceral. Although very important, when your focus is here only, then it’s kind of like learning with a chunk of 2×4 lumber. Often you learn the ‘hard way’ and this can take a long time to build the level of knowledge required to see the easier path for you and your client.

It might seem like one might be better than the other and I am here to tell you that it’s the blending of the two that makes you an expert.

Synergizing Academic and Experience will make the learning personally yours in a much shorter time. It also builds the all-important wisdom – the ability to make excellent educated guesses when you are confronted with something new in your field.

As an expert it is expected that you will have both academic and experience learning. Together these are what your clients do not have and do not want to invest the time to achieve. They invest their dollars instead. It’s up to you to deliver the experience for them.

To stay at the head of the pack, ahead of the other experts in your field, make a commitment to your ongoing learning. When investing your time and money on additional training and learning that keeps you at the head of the pack, look for opportunities that include both academic and experiential elements. This will be the best investment of your time and money.

A great learning plan includes:

  • Decision about where you need to grow to meet your business goals
  • Budget to invest in your training
  • Learning in your core field
  • Learning in an associate field to synergize and keep your edge fresh

Pull it all together and you will be the leader of every expert in your field.
What was your favourite learning that included both academic and experiential elements? Share with the rest of us!

To your magnificence
Karen

Image credit: andresr / 123RF Stock Photo

3 Easy Steps to Snap You Out of Overwhelm

Entrepreneurs are responsible for everything from strategic financing to paper clips. Moving from the abstract ideas to the specific details and back again is a skill that not every entrepreneur has developed yet.

For me when I worked for someone else, I was responsible for specific staff, specific deliverables, and specific reporting. There were whole departments who handled HR, Finances, Technology, and Legal. They were just concepts to me. When I needed to know more, I didn’t need to know much more than whom to call and ask. This was an important part of how I could focus on what I was paid to do and do it really well.  

As an entrepreneur, that all changed. You and I, both, are responsible for all of these ‘concepts’ in a much more concrete way.

So suddenly, it was my job not only care about the things I loved to do and was good at, but also to consider how that fit into the overall strategic plan, what assistance I would need from other professionals, namely HR, Finances, IT, Legal, and on and on.

I experienced that sense of overwhelm almost immediately. I was missing something. It was such a relief to find the solution.

Overwhelm happens when you get stuck in the abstract.

You might be in Overwhelm if:

  • There is so much to worry about but nothing is actually being accomplished
  • You often don’t know where to start
  • Fear is a companion as you find your mind wandering to worst case scenarios

We call this a ‘Chunk Up’ problem.

When a person gets stuck in the abstract and can’t find the path down to anything actionable a slow spin starts, making it more difficult to find anything tangible to hold onto. Without a solution this can lead to increasing levels of stress, sleep deprivations, and left unchecked – bankruptcy.

Good news, once you know exactly how the problem is constructed, we can design the best solution.

Solution to Overwhelm

Putting a stop to overwhelm is all about getting grounded in reality. 3 easy steps to snap you out of overwhelm:

  1. Get a grip: Grab a cup of your favourite beverage, a pen, a pad of paper, and take three deep breaths to create a centre of calmness to work from.
  2. Brainstorm: Write down all of the things in your business that feels out of your reach. Notice how large the items on your list are – sales, marketing, social media – all these things are very large chunks of your business.
  3. Chunk Down: Select one at a time and ask yourself ‘What specifically needs to happen to start moving forward?’ Ask the question over and over until you have a tangible action list that you can complete.

Example:

Chunk down by asking "How specifically?'

Chunk down by asking “How specifically?’

Once you are grounded, that feeling of overwhelm will leave and your right-thinking mind will wake up to help you pull a plan of action together. Make this process your go-to process. . . every time.

To your magnificence

Karen

Website traps and pitfalls

Caught in the Web – Three pitfalls new entrepreneurs make with their website

When you decide to start your own business, you can find advice everywhere. I mean EVERYWHERE. A quick search on Google will turn up thousands of lists of the basic things a business must have. What you really need depends on what your products and services are. These days, one of those items for you is likely a website.

Successfully launching a website can turn out to be a real hazard for entrepreneurs. There are so many elements and each can create a drain on your time, money, and energy.

Over the course of evolving our business and web presence along with the experiences of those who attend our Build Your Website Workshop, there are common traps. Read on to find three of the most costly and the solutions you are looking for.

What traps have you or someone you know fallen into? Please comment below and bring the traps into our awareness.

Trap #1 – Handing Over Control

You want your website; you aren’t as tech savvy as you need to be to create it yourself. Even with today’s simple tools like WordPress, the whole process can be confusing and complex. However, you find a savior. He or she is a web developer and is going to help you out. Sounds great right? Well, that depends. The trap is your savior also holds the keys to your website. They go out and purchase your domain and control it. If you want to own it, they may charge you a premium for it. I just purchased two new domains. They cost $9.95 each.

They also create your website. Regardless of what platform they use, you do not have the login and password for it. If you want changes, you have to go to them. You have to pay them.

What is the solution? Simple. Buy your domain and hosting. Then, when you hire your web developer, you have control and can take action if things are not going the right way.

Trap #2 – Too Much Too Soon

The trap is spending lots of money when you first start. You can spend thousands of dollars on a site in areas of copywriting, graphics design, web development, and search engine optimization. As you develop your ideas and identify who you want to serve, you may think you have it nailed. You have found the people you want to serve forever. For some, that might be true. As you start to have customers come through your business, who you actually want to serve will evolve. You, like us, might look back after three years and realize that who you thought your clients were going to be in the beginning have little in common with who your clients are now.

Solution: Although there will eventually be a place for all of these in regards to your website, the time to do it is after you have clear and concise focus on who your tribe is and you have already set aside the money to invest in a more robust web presence.

Click here and download my one page document to keep track of all your components to your web presence.

Trap #3 – Lost in Perfection

When someone asks, “Do you have a website?” and you keep responding, “I’m still working on it”. First off, perfection is a trap. Yes, you can tweak and tweak until you die. There is no end. Unfortunately, while you tweak, you are not out there talking to your tribe and making money. So in reality, the trap is twofold. You are working towards something that is impossible to achieve, and you are hiding and going broke.

Solution: Keep it simple and professional. Just put it out there. It’s about progression. As you talk to your tribe, your will hear their words. Then you tweak it and talk to your tribe again.

Focus on the people. Focus on serving the people and you will thrive.

Image credit: iqoncept / 123RF Stock Photo