Point of View

Are you in even in the right business? Your Point Of View matters

Remember, from last time, your real Why, was the egotistical piece about why you wanted to be an entrepreneur, the piece that put your feet on the floor every morning. Once you are real about that, the next step is to layer in your Point of View – the lens in which your business expresses itself in the world.

There can be lots of coaches, many healers, and even more massage therapists. It’s their Point of View that makes each one unique. It is another foundation piece on the easiest path to finding who your ideal clients should be and from there what business you should be in.

Let’s start uncovering your Point of View.

Your real Why was a shock for many of you; glad to hear it! For others it was a validation – love to hear that too.

Now that we are off that Kool-Aid, would you like to know if you are in the right business?

Remember, your real Why, was the egotistical piece about why you wanted to be an entrepreneur, the piece that put your feet on the floor every morning. Once you are real about that, the next step is to layer in your Point of View – the lens in which your business expresses itself in the world.

There can be lots of coaches, many healers, and even more massage therapists. It’s their Point of View that makes each one unique. It is another foundation piece on the easiest path to finding who your ideal clients should be and from there what business you should be in.

Let’s start uncovering your Point of View.

Find a chunk of paper and a pen, or open a new document on your tablet and get ready to start tapping. Ready? Now, write about the people you want to serve. Your prospective clients and customers. Specifically, the things that break your heart and really gets your dander up. Here are some questions to get you started;

  1. She/he should have called me, I could have saved them so much…
  2. It breaks my heart when they _________. If they only knew they could have ___________ instead.
  3. If I could just have 5 minutes with them I would tell them….

Now scan through. Did you describe your current business? Do your current products and/or services meet this need?

If there is a mismatch, you may find yourself feeling like you only created a JOB for yourself. That sucks.

Now that you know your Why for being an entrepreneur in the first place, take the time to be certain you are pointed in the direction of your passion. Your passion is the work you were put here to do.

You will find that front and centre in your Point of View!

My Point of View is that new and aspiring entrepreneurs need early access to straight forward training to build the skills and knowledge that will allow them to sleep at night while they build a passionate and profitable business they love.

Share your Point of View below – we would love to hear how your passion is shaping your business.

To your magnificence
Karen

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